Ad skills from a real ad account

A 5-minute morning check: ad sets ending before the offer does, campaigns that say ACTIVE but spent ₹0, pacing, and one proposed action.

Built after an ad set end date quietly dropped revenue from ₹42k to ₹3k a day.

Meta's ROAS next to the money that reached your payment gateway, campaign by campaign, so you scale on real revenue.

Meta said 6.6x. Razorpay said 3.4x for the day and 1.6x for the week.

Turn a reel that already works organically into a paid sales campaign to a matching page, created paused, live after your yes.

A proven reel ran at ~2x while 5 designed image ads were paused the same day.

Sort campaigns into scale, hold and pause on real return, then move money to winners in safe 20% steps.

₹1,000 → ₹1,200 a day with the next move written down before the numbers came in.

Find ads where frequency is up, CTR is down and cost per result is climbing, and decide: refresh the hook, widen, or leave it.

On broad audiences, a dying ad is usually the offer or the page. This check tells you which.

A clean format or angle test: equal budgets, UTMs per ad, a 3-day window and a winner rule written before launch.

Image vs carousel vs reel at ₹600/day each, judged on revenue per ₹1,000.

Start broad, add interests or a buyer lookalike only when there's a reason, and check the audience size before you spend.

Every live sales campaign in October 2026: India, 18+, no interests.

Count a competitor's live ads, find the long runners, and map the funnel from ad to page to price and upsells.

One competitor: ~240 live ads, free webinars selling a ₹1,899 program.

Create a Google App install campaign click by click in your own Chrome, with a budget that passes Google's 50x rule.

$1.20/day at a $0.03 target got 3 impressions. The 50x rule explains why.

Set up a ChatGPT Ads campaign with context hints, UTMs and the OpenAI pixel, then judge it on cost per sale against Meta.

567 clicks at ₹6.46 for 1 sale. Paid ChatGPT visitors converted at 0.21%, vs ~2% from Meta.